Gerard Doyle is the partner in Ireland for the ROI Institute, founded by Drs Jack and Patti Phillips and dedicated to the promotion of the Phillips ROI Methodology.
‘If training adoption by Irish companies is to increase beyond its current low level then it is vital to prove the benefits of training in terms of its contribution to business goals.’ To meet this challenge a number of Irish firms and public sector bodies have embarked on the process of extending their standard evaluation processes to apply Return on Investment (ROI) techniques to learning solutions.
Over the past 30 years Dr Jack Phillips has developed and perfected his ROI Methodology. This requires collecting data at five levels, converting the results to monetary values, and then comparing those results with the cost of the training programme.
Return on investment (ROI) is a measure of the monetary benefits obtained by an organization over a specified time period in return for a given investment in a training programme. ROI can be used both to justify a planned investment and to evaluate the extent to which the desired return was achieved. To calculate ROI you must first make estimates or obtain measurements of the costs and benefits associated with a training programme.
The Phillips model is now the most widely used ROI evaluation process in the world with over 2,000 Certified practitioners in 36 countries. Over 200 case studies have been published on the ROI Process, 50 books written to support the process and a 700 member professional network formed to share information on the process.
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